Financial Advisors and Minimal Effort

Financial Advisors

I built a little workflow for remaking financial services homepages when I was thinking of bringing in more money.

My hatred for building simple marketing sites has no end, mind you. I have done only one in my career because my collaborator Wyatt Bertz and his partner Helen Gallagher were about to hire a dev. My love for Wyatt compelled me to do that one for free.

The Workflow

This workflow for financial services sites involves giving a large language model a screenshot of a homepage and a prompt to redesign it. Then I hosted the code on a subdirectory and sent a bunch of short emails with language like:

I quit a gig working for an awful financial advisor who said his employee was "like a puppy I can kick in the balls she comes back the next day knowing where she gets her meal from" and now I'm looking for new opportunities.

Which I guess is besides the point and a lawsuit.

Minimal Effort, Maximum Clarity

Suffice to say, I put minimal effort into this project.

As a result of the effort, however, I have this gallery of samples of financial advisor websites to show.

Cumulatively I took maybe 5 hours for this over the course of a week while playing Bloons Tower Defense 5 and watching Peaky Blinders on a couch in Nairobi, Kenya.

The Real Value Calculation

I deleted the project when a former client, a business with ethical leadership called Quilia asked me to work on a new feature. We didn't negotiate, I took the first offer.

Here in Kenya at a high-end gym the manager gets 1000 KSH per day, which is $7.74 at current conversion rates. That comparison helps me nowadays whenever I consider if I'm pricing my value appropriately. By being American I am overvaluing myself by large margins even on the smallest contracts.

🔗 Want to see the samples?
Check out the Financial Advisor Site Gallery - a collection of redesigned homepages built with AI and minimal effort.